The Role That Advertising Marketing and Branding Have in Making Us İll

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There are clearly many influences on an individual‘s behavior. One method which has been suggested as a primary influence on behavior patterns is advertising. With flashy ads and funny jingles, advertising can sometimes convince us to purchase something, yet does advertising have such a large effect on the human psyche that it is actually making individuals ill? Furthermore, are there types of advertising that are more effective at persuading people to consume a certain product? Also, to what extent does branding play in this matrix?


Cilt Durumu : Ciltsiz
Basım Tarihi : Ağustos 2011
Basım Yeri : Türkiye / İstanbul
Boyutlar : 12,50 x 19,50 cm
Basım Dili : İngilizce
Kağıt Tipi : 2. Hamur
Sayfa Sayısı : 140
Barkod : 9786051272986